About Us

Our Story


After 10 years in the Dubai industry, leading training, recruitment & development consultants, we decided to alter direction. Now, we share our passion by offering complimentary workshops for companies who cannot afford our professional fees. Our ramp up process is designed to empower your team and outfit them with the tools they need to succeed. Talk to us today about how we can support your growth, limit your turnover, and put you on a solid track to success and profit.

Our Approach


Our service includes a comprehensive consult to help identify gaps and opportunities, a comprehensive report that includes a project plan with timelines and milestones, a cost analysis, and a schedule. We also offer a suite of quality products that will help you get there quickly and smoothly. That’s how we ensure your success.

Why Us?


Business mentors are key—that’s why when it comes to client selection, we’re choosy. We want to give each of you the time and guidance you deserve.  Whether you’re seeking a strategic alliance with the right partner or a special skillset or tool, call us today. Together we’ll create and refine your plan for success. We didn’t get there alone. And neither will you. 

Fresh Ideas Phenomenal Management Team

Hayley Jones


Hayley Jones joined Fresh Ideas team in August of 2014 as Business Analyst. Hayley has a Masters Degree in Business Management and always willing to assist clients, even after hours.

Email: hayley@freshideasdubai.com

Martin Blakely


Martin Blakely joined Fresh Ideas team in February of 2012 and heads our Marketing Analyst team. Always researching and offering cutting edge technology, advice and guidance to ever digital market, regardless of industry.

Email: martin@freshideasdubai.com

Nerys Smith


Nerys Smth joined Fresh Ideas team in October 2010 and heads our recruitment process for our clients. A thorough understanding of recruitment processes worldwide, having worked for the largest recruitment agencies in the world being Addeco and Grant Thorpe.

Email: nerys@freshideasdubai.com

John Oliver


John Oliver joined Fresh Ideas team in March of 2011 and heads our Business Development division. John worked for Ernst and Young in Business development for more than 5 years before sharing his wisdom and knowledge with us and our clients.

Email: john@freshideasdubai.com

Nadia Pour


Nadia Pour joined Fresh Ideas team in September 2010 as the personal assistant to our CEO - Mr Lee Levy. Phenomenal is how Coach Lee describes her efficiency, professionalism and aptitude.

Email: info@freshideasdubai.com

Puner Singh


Puner Singh joined Fresh Ideas team in Ausgust 2009 as Financial Auditor. He is known in the office as Smiley, no need to guess why. One of the most articulated professionalism with an eye for detail.

Email: accounts@freshideasdubai.com

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